Appendix 7
FINANCIAL EXERCISE
The following are estimated costs of some common campaign expenses.
Outline your campaign expenditures and develop a fundraising plan to pay
for them. Some things to think about and/or questions to ask yourself are:
- Create your ideal plan without regard to money. You can restrict your
spending at a later date.
- Reflect back upon the goals of this campaign and your personal key
values.
- How are these goals and values reflected in your campaign plan?
- Looking at your natural constituency groups and those you want to
persuade, what methods of contact will be the "biggest bang for the
buck"?
- Multiple contacts are necessary for persuasion.
- Are there ways your message and process for getting your message
out can reinforce or detract from each other? For example, what would
a constituent think if one of your campaign themes is to decrease junk
mail and you then send them three different campaign materials via the
mail?
- How can you use your desired campaign budget to raise money? The
budget process may help you generate a list of fundraising ideas.
- Brochure:
- 12 cents per copy, folded, from local copy center
- 8 cents per copy from local print shop, but must order 2,000.
- 10 cents per copy from union print shop in another city, must order
1,500.
- Yard signs:
- weather resistant coated paper with wire -- 250 for $300
or 500 for $400.
- Plywood for handpainted signs that are larger -- $12.00 per sign,
including two metal posts and something to hold them together.
- Newspaper ads:
- 1 x 1=$13.32
- 2 x 2=$53.28
- 2 x 4=$106.56
- 4 x 6=$319.68
- full page=$1698.30
- Saturday rates are higher and if you run the same ad more then once
within 6 days you get 30% discount on the second ad, if you run it a
third time, that ad gets a 40% discount.
- Radio ads:
- $10 per ad AM stations
- $25 per ad FM stations
- Scroll on the weather channel:
- $85 for 7 days, 10 times per day.
- Buttons:
- $1/button
- Postage costs:
- .32 per 3 sheets at full rate
- .23 per 3 sheets with a bulk permit which costs $100 upfront to attain.
- Other:
- ???
Budget Worksheet
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Category of Expenditure |
Ideal Budget |
Target Budget |
If you have $_____ more |
If you have $_____ more |
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