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In using the costs listed in the last exercise, develop a media plan for your campaign. Your media budget is $1500. Use the provided chart to help outline your plan. You will not only need to decide what type of media to use, but you will need to decide when to use which type.
Typically, paid media is used more extensively at the end of campaign. The questions used in the previous exercise can be used in focusing your use of media dollars.
| Item | Amount | Percentage of Budget |
| Mailing (copy, postage) | $1100 | 35% |
| Yard Signs | $1050 | 33% |
| Paid advertising | $800 | 25% |
| Brochure printing | $113 | 4% |
| Copies | $40 | 1% |
| Misc. postage | $32 | 1% |
| Voter list (from Auditor) | $20 | 1% |
| Total: | $3155 | 100% |
[Add media plan worksheet here]
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